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The Beatles' incomparable fashion sense takes center stage in this unique look at how the world's most popular band influenced the fashion of the times. The Beatles knew how much image mattered in the 1960s, and whether it was Nehru jackets, skinny ties, granny glasses, or the Cuban heel boot--if John, Paul, George, or Ringo wore it, the rest of their millions of fans followed. Renowned music and fashion author Paolo Hewitt takes readers on a fashion tour of the Beatles' career and the trends they co-opted. From their Hamburg debut in sunglasses, leather, and black sweaters to the conservative suits they were ordered to wear by their manager Brian Epstein; from their infatuation with Pierre Cardin's collarless jackets to their more casual corduroy; from their Mod madness to psychedelic spaciness to faux-military attire to hippy-chic--each style is revealed as a reflection of the music they made and the world views they embraced. Filled with fabulous photographs and with an appealing retro feel, the book features numerous images, many of which have never been published before. It offers insights into how the band's meteoric rise and enduring success shaped their fashion choices. There's even a chapter devoted to their hairstyles. Fans of all ages, as well as anyone interested in fashion, will be enthralled with this first ever Beatles stylebook that proves the Fab Four were as timely as they were timeless.