Biography & History

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  • Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World (Clarendon Lectures in Management Studies)

    Sert Kapak
    Business news tends to focus on the travails of a handful of giants: Apple's iPad, the Toyota recall, the controversy over Google's book-digitization program. Whatever the day's headlines, though, most of these firms have been there before--up and down, written off and overpraised--yet they endured and triumphed. What is their secret? What is it that has lifted them to preeminence and allowed them to come out of each crisis stronger than before?In Staying Power, Michael A. Cusumano provides the answers. A bestselling business author and leading scholar, Cusumano has spent a quarter of a century studying the world's most successful companies--many of them from the inside, by serving as an advisor to more than one hundred firms. He identifies six critical principles that have driven the success of today's foremost companies, including Google, Intel, Apple, JVC, Toyota, and Microsoft. He argues that companies today must develop distinctive organizational capabilities, not just business strategies; focus on platforms and services, not just products; pull information from the market, responding to real-time changes in demand and competitive conditions, and not just push products out; achieve economies of scope, not just scale, by creating efficiencies across all a firm's activities; and acquire flexibility, in addition to efficiency, to quickly adapt to a volatile marketplace. Drawing on real-life examples, he illustrates how the best companies put these principles into practice, identifying precisely how these ideas have lead to concrete success time after time.Business books, the author notes, often promote short-lived fads in management thinking. But Staying Power is different. Written by a bestselling international expert, this book focuses on lasting success, analyzing the fundamental elements common to the leading competitors in the world today.
    22,60  TL80,72  TL
  • Hitler's Face: The Biography of an Image

    Karton Kapak
    In Hitler's Face Claudia Schmölders reverses the normal protocol of biography: instead of using visual representations as illustrations of a life, she takes visuality as her point of departure to track Adolf Hitler from his first arrival in Munich as a nattily dressed young man to his end in a Berlin bunker—and beyond. Perhaps never before had the image of a political leader been so carefully engineered and manipulated, so broadly disseminated as was Hitler's in a new age of mechanical reproduction. There are no extant photographs of him visiting a concentration camp, or standing next to a corpse, or even with a gun in his hand. If contemporary caricatures spoke to the calamitous thoughts, projects, and actions of the man, officially sanctioned photographs, paintings, sculptures, and film overwhelmingly projected him as an impassioned orator or heroically isolated figure. Schmölders demonstrates how the adulation of Hitler's face stands at the conjunction of one line stretching back to the eighteenth-century belief that character could be read in the contours of the head and another dating back to the late nineteenth-century quest to sanctify German greatness in a gallery of national heroes. In Nazi ideology, nationalism was conjoined to a forceful belief in the determinative power of physiognomy . The mad veneration of the idealized German face in all its various aspects, and the fanatical devotion to Hitler's face in particular, was but one component of a project that also encouraged the ceaseless contemplation of supposedly degenerate "Jewish" physical traits to advance its goals.
    21,18  TL54,31  TL
  • Bargaining on Europe (Britain and the First Common Market, 1860-92)

    Sert Kapak
    The British experience of founding and then distancing itself from the first common market in the Victorian age is barely remembered while the second is being established. But there are many resonances with the modern European experience, in particular, membership of the European Monetary Union., The British experience of founding and then distancing itself from the first common market in the Victorian age is barely remembered while the second is being established. But there are many resonances with the modern European experience, in particular, membership of the European Monetary Union., Peter Marsh is the author of "Joseph Chamberlin: Entrepreneur in Politics".
    18,20  TL182,00  TL
  • Obama's Bank: Financing a Durable New Deal

    Karton Kapak
    How should the Obama administration lay a solid foundation for growth? As Michael Likosky describes, the Obama Bank can forge partnerships with the private sector to promote a durable twenty-first-century New Deal. The idea is to partner with the private sector to produce public goods such as high-speed rail, clean energy, information technology, drinking water, and other vital infrastructures.
    20,21  TL56,14  TL
  • Jacob Mincer (The Founding Father of Modern Labor Economics)

    Sert Kapak
    The first in a series of books published with the IZA, this book presents and analyzes the work of one of the most important economists of the 20th century - Jacob Mincer. Known as the founder of modern labor economics, Mincer made huge contributions to the field including introducing the concept of human capital., The first in a series of books published with the IZA, this book presents and analyzes the work of one of the most important economists of the 20th century - Jacob Mincer. Mincer's work has had a lasting influence on contemporary labor economics in both theoretical and methodological terms. Mincer played a central role in shaping contemporary labor economics, not the least by largely determining its research agenda. His work in the 1960s and 70s on the determinants of individual earnings, notably human capital, and on labor force supply, particularly female participation, have had an enormous impact on the way others have approached labor economics. This book presents a systematic analysis of his extensive published work, emphasising its continuity as a lifetime research program that has made a lasting influence on modern labor economics., 1. Introduction: A Brief Portrait of Jacob Mincer ; 2. The Changing Role of Education in Economic Analysis ; 3. Placing Human Capital at the Center of Income Distribution ; 4. Appraising the Impact of the Human Capital Research Program ; 5. Human Capital and the Long-term View of the Labor Market ; 6. Human Capital and Labor Market Dynamics ; 7. The Influence of Jacob Mincer on Modern Labor Economics ; 8. The Human Capital Labor Economist, Pedro N. Teixeira is Assistant Professor at the Department of Economics of the University of Porto and Senior Researcher at CIPES - Portuguese National Research Centre on Higher Education Policy and CEMPRE - Research Centre on Macroeconomics and Forecasting (Department of Economics - University of Porto). He is also affiliated with IZA and with PROPHE - Program of Research on Private Higher Education. He completed his PhD in Economics in 2003 (University of Exeter) and has also earned a Masters in the Economics of Higher Education at CHEPS (University of Twente, The Netherlands) and a BA in Economics from the University of Porto (Portugal).
    23,80  TL238,00  TL
  • Managed by the Markets: How Finance Re-Shaped America

    Managed by the Markets: How Finance Re-Shaped America

    Karton Kapak
    In recent years, we've been rocked by a series of economic jolts, and all of them seemed to revolve around finance. And the most recent, the American mortgage meltdown, has sent shock waves around the world. Managed by the Markets, which won the 2010 George R. Terry Book Award, offers an illuminating account of how finance has replaced manufacturing at the center of the American economy over the past three decades, explaining how the new finance-centered system works, how we got here, and what challenges lay ahead.Since the early 1980s, Gerald F. Davis shows, finance and financial considerations have increasingly taken center stage, dramatically reshaping American society. Corporations now have an overriding focus on creating shareholder value, while their personnel practices no longer provide secure employment, economic mobility, health insurance, or retirement benefits. Instead, employees must become shareholding free-agents, left to their own fate. Banking has shifted from the traditional role of taking in deposits and making loans to the widespread use of "securitization," turning loans (such as mortgages or corporate debt) into bonds owned by institutional investors. The financial services industry is both more concentrated among large banks and mutual funds, yet more spread out among under-regulated specialists such as mortgage finance companies and hedge funds. And states increasingly act as "vendors" in a global marketplace of law, emulating firms such as Nike, hiring contractors to do much of the work of government. As a result, individuals and households find their welfare tied to the stock market and the mortgage market as never before. And the turbulence of recent years starkly underscores the dangers of depending too much on financial markets. Written in the spirit of C. Wright Mills' penetrating The Power Elite and White Collar, this brilliant study provides an invaluable map of the finance-driven American society.
    Temin Edilemiyor
  • Beauty Imagined: A History of the Global Beauty Industry

    Beauty Imagined: A History of the Global Beauty Industry

    Karton Kapak
    The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estee Lauder, L'Oreal, and Shiseido, have imagined beauty for us.This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world.Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide.In the twenty first century, beauty is again being re-imagined anew.
    Temin Edilemiyor
  • Meanings of Modernity: Britain from the Late-Victorian Era to World War II

    Meanings of Modernity: Britain from the Late-Victorian Era to World War II

    Sert Kapak
    While conceptions of the 'modern' have been intensively and fruitfully studied from a variety of perspectives in the context of continental European history, scholars of Britain have hardly addressed the history of the first industrial nation and the world's leading colonial power in this register, despite its enormous cultural influence. In examining British conceptions and expressions of modernity --from Victorian debates about 'national character' to breathtaking exhibitions of artefacts such as the 'moving pavement' that would revolutionize the future appearance of cities, to debates about the impact of new forms of production and consumption, mass communication and travel -- this book fills the gap. Is it true, as Virginia Woolf observed upon seeing the first London exhibition of work by Manet and the Post-Impressionists that 'On or about December 1910 human character changed'? Do men and women experience modernity in the same way? How did contemporaries make sense of the changing social worlds they inhabited? How were conflicting visions of modernity, technology and social change expressed in: advertisements and branding; art, architecture and design; business and commerce; mysticism and mountaineering; new approaches to psychology and the self; and colonial discourse? These wide-ranging issues are addressed by internationally acclaimed experts in the history of science, intellectual history, gender studies, consumption and empire studies. The result is a multifaceted and innovative foray into British cultural history.
    Temin Edilemiyor
  • By Force of Thought: Irregular Memoirs of an Intellectual Journey

    By Force of Thought: Irregular Memoirs of an Intellectual Journey

    Karton Kapak
    János Kornai, a distinguished Hungarian economist, began his adult life as an ardent believer in socialism and then became a critic of the communist political and economic system. He lost family members in the Holocaust, contributed to the ideological preparation for the 1956 Hungarian Revolution, and became an influential theorist of the post-Soviet economic transition. He has been a journalist, a researcher prohibited from teaching in his home country, and a tenured professor at Harvard. By Force of Thought traces Kornai's lifelong intellectual journey and offers a subjective complement to his academic research.Disenchanted with communism, Kornai published Overcentralization (1956), the first book written by someone living behind the Iron Curtain to be openly critical of Soviet-style economics. Although it was attacked in Hungary, it was hailed by Western economists. The Kornai-Lipták theory on two-level planning captured the attention of mathematical economists. Kornai went on to publish the controversial Anti-Equilibrium (1971), a critique of the general equilibrium theory underpinning mainstream economic analyses of markets, Economics of Shortage (1980), The Road to a Free Economy (1990), and the summary of his lifetime research, The Socialist System (1992). An intellectual emissary between East and West, Kornai commuted between Harvard and Budapest for many years.Kornai's memoir describes his research--including his present-day evaluation of his past work--as well as the social and political environments in which he did his work. The difficulties faced by a critic of central planning in a communist country are made especially vivid by material from newly opened secret police files and informers' reports on his activities. By Force of Thought will be an essential resource for students of economic thought, socialist systems, and postsocialist transition, and for readers interested in Eastern European intellectual life before, during, and after communism.
    Temin Edilemiyor
  • New Deal Modernism: American Literature and the Invention of the Welfare State (Post-Contemporary Interventions)

    New Deal Modernism: American Literature and the Invention of the Welfare State (Post-Contemporary Interventions)

    Karton Kapak
    In New Deal Modernism Michael Szalay examines the effect that the rise of the welfare state had on American modernism during the 1930s and 1940s, and, conversely, what difference this revised modernism made to the New Deal’s famed invention of “Big Government.”Szalay situates his study within a liberal culture bent on security, a culture galvanized by its imagined need for private and public insurance.Taking up prominent exponents of social and economic security—such as Franklin Delano Roosevelt, John Maynard Keynes, and John Dewey—Szalay demonstrates how the New Deal’s revision of free-market culture required rethinking the political function of aesthetics. Focusing in particular on the modernist fascination with the relation between form and audience, Szalay offers innovative accounts of Busby Berkeley, Jack London, James M. Cain, Robert Frost, Ayn Rand, Betty Smith, and Gertrude Stein, as well as extended analyses of the works of Ernest Hemingway, John Steinbeck, and Richard Wright.
    Temin Edilemiyor