Marketing & Sales 

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  • European Unions: Labor's Quest for a Transnational Democracy

    Sert Kapak
    Roland Erne's view of transnational trade union networks challenges the assertion that no realistic prospect exists for remedying the European Union's democratic deficit—that is, its domination by corporate interests and lack of a cohesive European people. His book describes the emergence of a European trade union movement that crosses national boundaries. Erne assesses national and EU-level trade union politics in two core areas: wage bargaining in the European Monetary Union and job protection during transnational corporate mergers and restructuring. The wage coordination policies of the European metal and construction workers' unions and the unions' responses in the ABB-Alstom Power and Alcan-Pechiney-Algroup merger cases, Erne finds, show that the activities of labor are not confined to the national level: labor's policies have undergone Europeanization. This cross-national borrowing of tactics is itself proof of the increasing integration of European states and societies. European Unions is based on an exceptionally wide range of research methods, including statistical analysis, participant observation, and interviews with EU-level, national, and local trade unionists and works councilors. It also draws on a wide range of European, German, French, Italian, and Swiss union documents and a multilingual body of academic literature across several disciplines, including political science, sociology, and law. Erne's multilevel inquiry goes beyond country-by-country comparisons of national cases and his book will prove of great relevance to readers interested in the future of labor, social justice, and democracy in an increasingly integrated world.
    19,03  TL95,14  TL
  • Measuring the Tax Burden on Capital and Labor (CESifo Seminar Series)

    Sert Kapak
    Today's highly complicated tax codes have led economists and policy makers depend on simplified summary measures in order to understand how taxes affect the economy. Studies of the effective tax rate--that is, a measurement of the net amount of tax levied on certain economic activities--provide this sort of descriptive summary. Using estimates of effective tax rates, economists can look for evidence of economic behavior under different tax laws and policy makers can evaluate whether the net outcome is in accord with their intentions. Globalization, with its accompanying international mobility of capital and labor, has created a new use for estimates of the effective tax rate as policy makers seek to compare tax burdens in one country with those in another.This book provides an overview of the most important methods currently used to measure effective tax rates, highlighting the advantages and disadvantages of the different approaches and illustrating their use with specific case studies. The contributors, all noted international economists and seasoned policy makers, consider such topics as a new method to measure the effective tax rate on investment, the tax burden on cross-border investment, effective tax rates on human capital, the "Taxing Wages" approach, and measurement at the macro and micro levels.
    36,74  TL102,06  TL
  • Moral Panics and the Copyright Wars

    Sert Kapak
    Metaphors, moral panics, folk devils, Jack Valenti, Joseph Schumpeter, John Maynard Keynes, predictable irrationality, and free market fundamentalism are a few of the topics covered in this lively, unflinching examination of the Copyright Wars: the pitched battles over new technology, business models, and most of all, consumers.In Moral Panics and the Copyright Wars, William Patry lays bare how we got to where we are: a bloated, punitive legal regime that has strayed far from its modest, but important roots. Patry demonstrates how copyright is a utilitarian government program--not a property or moral right. As a government program, copyright must be regulated and held accountable to ensure it is serving its public purpose. Just as Wall Street must serve Main Street, neither can copyright be left to a Reaganite "magic of the market." The way we have come to talk about copyright--metaphoric language demonizing everyone involved--has led to bad business and bad policy decisions. Unless we recognize that the debates over copyright are debates over business models, we will never be able to make the correct business and policy decisions. A centrist and believer in appropriately balanced copyright laws, Patry concludes that calls for strong copyright laws, just like calls for weak copyright laws, miss the point entirely: the only laws we need areeffective laws, laws that further the purpose of encouraging the creation of new works and learning. Our current regime, unfortunately, creates too many bad incentives, leading to bad conduct. Just as President Obama has called for re-tooling and re-imagining the auto industry, Patry calls for a remaking of our copyright laws so that they may once again be respected.
    26,49  TL67,92  TL
  • Trade in Goods

    Karton Kapak
    This book analyzes the establishment and operation of international agreements regulating trade in goods, focusing on the General Agreement on Tariffs and Trade (GATT). The book outlines the history of the international trading system from the creation of the first GATT agreement in 1947 to the establishment of the World Trade Organization in 1994. The major substantive provisions of the GATT are then analyzed alongside the other foundational trade agreements of the WTO, clarifying the economic rationale for the current legal framework.Throughout the book it is maintained that the agreements themselves represent 'incomplete contracts', realized through interpretation by the WTO and other judicial bodies. A comprehensive analysis of the case-law is provided, where it is argued that a more rigorous theoretical approach is needed to ensure a greater coherence to the interpretation of the core provisions regulating trade in goods.The book presents an extension and elaboration of the author's views expressed in The General Agreement in Tariffs and Trade: A Commentary (OUP, 2005).
    84,14  TL158,76  TL
  • Credit Reporting Systems and the International Economy

    Sert Kapak
    Credit reporting is a critical part of the financial system in most developed economies but is often weak or absent in developing countries. It addresses a fundamental problem of credit markets: asymmetric information between borrowers and lenders that can lead to adverse selection and moral hazard. The heart of a credit report is the record it provides of an individual's or a firm's payment history, which enables lenders to evaluate credit risk more accurately and lower loan processing time and costs. Credit reports also strengthen borrower discipline, since nonpayment with one institution results in sanctions with others.This book provides the first comprehensive review of credit reporting systems worldwide and documents the rapid growth in the industry. It offers empirical and theoretical evidence of the impact of credit reporting on financial markets, using examples from both developed and developing economies. Credit reporting, it shows, significantly contributes to predicting default risk of potential borrowers, which promotes increased lending activity. The book also covers the role of public policy in the development of credit reporting initiatives, including the role of public credit registries managed by central banks; and the role of legal, regulatory, and institutional factors in supporting credit reporting.
    36,83  TL131,54  TL
  • Emerging Capital Markets in Turmoil: Bad Luck or Bad Policy?

    Sert Kapak
    Since the mid-1990s, emerging market economies have been hit by dramatic highs and lows: lifted by large capital inflows, then plunged into chaos by constrained credit and out-of-control exchange rates. The conventional wisdom about such crises is strongly influenced by the experience of advanced economies. In Emerging Capital Markets in Turmoil, Guillermo Calvo examines these issues instead from the perspective of emerging market economies themselves, taking into account the limitations and vulnerabilities these economies confront.A succession of crises -- Mexico in 1994-5, East Asia in 1997, Russia in 1998, and Argentina in 2001 -- prompted an urgent search in economic policy circles for cogent explanations. Calvo begins by laying the groundwork for a new approach to these issues. In the theoretical chapters that follow, he argues that financial crisis theory regarding emerging markets has progressed from focusing on such variables as fiscal deficits, debt sustainability, and real currency devaluation to stressing the role of the financial sector -- emphasizing stocks rather than flows as well as the role credibility plays in containing financial crises. He then returns to a more empirical analysis and focuses on exchange-rate issues, considering the advantages and disadvantages of flexible exchange rates for emerging market economies. Coming after a decade of ongoing crises, Calvo's timely reassessment of the importance of external factors in making emerging market economies safer from financial turmoil offers important policy lessons for dealing with inevitable future episodes of financial crises.
    41,84  TL102,06  TL
  • The Future of the American Labor Movement

    Karton Kapak
    Coming at a time of profound change in the global conditions under which American organized labor exists, The Future of the American Labor Movement describes and analyzes labor's strategic alternatives. It casts its net broadly, taking into account ideas that range from the current European Social Dialogue to the methods of the nineteenth Century American Knights of Labor. There are a number of intriguing strategies that have potential for reviving the U.S. labor movement, of which worker ownership and labor capital strategies are examples. There is a necessity for a number of diverse strategies to be pursued simultaneously. For this to work, there has to be a a broad movement of labor, consisting of diverse parts, held together by a clear idea of its purpose and a new structure. Hoyt N. Wheeler is Professor of Management and Chair, Management Department, Moore School of Business, University of South Carolina. Wheeler is a former president of the Industrial Relations Research Association, and editor of its magazine Perspectives on Work. He has won teaching awards at the University of Minnesota and at the University of South Carolina. His publications include Industrial Conflict: An Integrative Theory (South Carolina, 1985), which was a Choice magazine as a Outstanding Academic title, and Workplace Justice: Employment Justice in International Perspective (co-editor, Flower, 1994). Wheeler is an attorney specializing in labor law, and labor relations arbitrator and a member of the National Academy of Arbitrators.
    34,29  TL95,25  TL
  • Wal-Mart: The Face of Twenty-First-Century Capitalism

    Wal-Mart: The Face of Twenty-First-Century Capitalism

    Karton Kapak
    Edited by one of the nation's preeminent labor historians, this book marks an ambitious effort to dissect the full extent of Wal-Mart's business operations, its social effects, and its role in the U.S. and world economy. Wal-Mart is based on a spring 2004 conference of leading historians, business analysts, sociologists, and labor leaders that immediately attracted the attention of the national media, drawing profiles in the New York Times, Los Angeles Times, and the New York Review of Books. Their contributions are adapted here for a general audience.At the end of the nineteenth century the Pennsylvania Railroad declared itself "the standard of the world." In more recent years, IBM and then Microsoft seemed the template for a new, global information economy. But at the dawn of the twenty-first century, Wal-Mart has overtaken all rivals as the world-transforming economic institution of our time.Presented in an accessible format and extensively illustrated with charts and graphs, Wal-Martexamines such topics as the giant retailer's managerial culture, revolutionary use of technological innovation, and controversial pay and promotional practices to provide the most complete guide yet available to America's largest company.
    Temin Edilemiyor
  • Advertising and the European City (Historical Urban Studies)

    Advertising and the European City (Historical Urban Studies)

    Sert Kapak
    Historians are only just beginning to replace outmoded theories of advertising manipulation with more sophisticated cultural explanations of the ways consumers filter and select messages. The contributors to this volume find the origins and trace the development of this new world of perception in modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in the volume as a new way of perceiving and organizing the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.
    Temin Edilemiyor
  • Dimensions of Economic Theory and Policy: Essays for Anjan Mukherji

    Dimensions of Economic Theory and Policy: Essays for Anjan Mukherji

    Sert Kapak
    What is the role of human capital in the regional location of the software industry? Why did policy rate cuts in India not lead to a rapid lowering of the banks' lending rates in the context of the financial crises? How does women's education impact on patrilocal marriage and cultural norms? What is the impact of the quality of teachers on the growth process in a small economy with a universal public education system? This volume engages with various such topical issues through an innovative use of theory and quantitative tools. The essays underline the significance of economic policy having sound theoretical moorings.With an interesting mix of topics that have gained importance in the economics discourse in recent times alongside the more classical issues, the volume is divided into three broad themes: (i) general equilibrium, macroeconomics, and dynamic modelling in economics; (ii) applications of game theory to economics and information economics; and (iii) applications of theory to policymaking. The topics covered in Part I include Markov processes, general equilibrium under uncertainty, wealth effects and macroeconomics, aspects of economic growth, and applications of dynamic modelling to forest management and international trade. Part II analyses efficiency wages, collusion in oligopolies, cartels in international competition, price competition in a mixed duopoly, strategic aspects of liability rules, and liquidity preference. Part III provides a rigorous analysis of some socio-economic problems of India.
    Temin Edilemiyor
  • Money, Crises, and Transition: Essays in Honor of Guillermo A. Calvo

    Money, Crises, and Transition: Essays in Honor of Guillermo A. Calvo

    Sert Kapak
    Guillermo Calvo, one of the most influential macroeconomists of the last thirty years, has made pathbreaking contributions in such areas as time-inconsistency, lack of credibility, stabilization, transition economies, debt maturity, capital flows, and financial crises. His work on macroeconomic issues relevant for developing countries has set the tone for much of the research in this area and greatly influenced practitioners' thinking in Latin America, Eastern Europe, Asia, and elsewhere. In Money, Crises, and Transition, leading specialists in Calvo's main areas of expertise explore the themes behind this impressive body of work. The essays take on the issues that have fascinated Calvo most as an academic, a senior advisor at the International Monetary Fund, and as the chief economist at the Inter-American Development Bank: monetary and exchange rate policy (both in theory and practice); financial crises; debt, taxation, and reform; and transition and growth. A final section provides a behind-the-scenes look at Calvo's career and intellectual journey and includes an interview with Calvo himself. ContributorsLeonardo Auernheimer, Fabrizio Coricelli, Padma Desai, Allan Drazen, Sebastian Edwards, Roque B. Fernández, Stanley Fischer, Ricardo Hausmann, Bostjan Jazbec, Peter Isard, Graciela L. Kaminsky, Michael Kumhof, Amartya Lahiri, Igal Magendzo, Enrique G. Mendoza, Frederic S. Mishkin, Igor Masten, Pritha Mitra, Alejandro Neut, Maurice Obstfeld, Edmund S. Phelps, Assaf Razin, Carmen M. Reinhart, Francisco Rodriguez, Efraim Sadka, Ratna Sahay, Rajesh Singh, Evan Tanner, Carlos A. Végh, Andrés Velasco, Rodrigo Wagner
    Temin Edilemiyor
  • Inside Marketing: Practices, Ideologies, Devices

    Inside Marketing: Practices, Ideologies, Devices

    Karton Kapak
    The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.
    Temin Edilemiyor
  • By Force of Thought: Irregular Memoirs of an Intellectual Journey

    By Force of Thought: Irregular Memoirs of an Intellectual Journey

    Karton Kapak
    János Kornai, a distinguished Hungarian economist, began his adult life as an ardent believer in socialism and then became a critic of the communist political and economic system. He lost family members in the Holocaust, contributed to the ideological preparation for the 1956 Hungarian Revolution, and became an influential theorist of the post-Soviet economic transition. He has been a journalist, a researcher prohibited from teaching in his home country, and a tenured professor at Harvard. By Force of Thought traces Kornai's lifelong intellectual journey and offers a subjective complement to his academic research.Disenchanted with communism, Kornai published Overcentralization (1956), the first book written by someone living behind the Iron Curtain to be openly critical of Soviet-style economics. Although it was attacked in Hungary, it was hailed by Western economists. The Kornai-Lipták theory on two-level planning captured the attention of mathematical economists. Kornai went on to publish the controversial Anti-Equilibrium (1971), a critique of the general equilibrium theory underpinning mainstream economic analyses of markets, Economics of Shortage (1980), The Road to a Free Economy (1990), and the summary of his lifetime research, The Socialist System (1992). An intellectual emissary between East and West, Kornai commuted between Harvard and Budapest for many years.Kornai's memoir describes his research--including his present-day evaluation of his past work--as well as the social and political environments in which he did his work. The difficulties faced by a critic of central planning in a communist country are made especially vivid by material from newly opened secret police files and informers' reports on his activities. By Force of Thought will be an essential resource for students of economic thought, socialist systems, and postsocialist transition, and for readers interested in Eastern European intellectual life before, during, and after communism.
    Temin Edilemiyor
  • Markets in Historical Contexts: Ideas and Politics in the Modern World

    Markets in Historical Contexts: Ideas and Politics in the Modern World

    Sert Kapak
    Presenting a much-needed corrective to the model of the "free market", authoritative contributors make historically-informed, interdisciplinary inquiries into the nature of market involvement in social, cultural and political relations. They examine critical thinkers, social movements and organizations and the ways in which they have influenced market relations from the eighteenth century to the present. The volume recreates those critical traditions and reform movements which sought to negotiate a path between the free market and the Marxist utopia of a society without markets.
    Temin Edilemiyor
  • How to sell with NLP: The Powerful Way to Guarantee Your Sales Success

    How to sell with NLP: The Powerful Way to Guarantee Your Sales Success

    Karton Kapak
    Learn the powerful techniques of NLP to enhance your influence and gain the competitive edge in any sales pitch.   This practical guide to using NLP in sales includes real life examples to illustrate techniques that have amazed sales people with many years experience. It also contains easy to follow exercises and tips to practice in real situations.   This book will enable you to use powerful NLP techniques to; increase sales, develop trust & rapport, handle any challenge and close a sale elegantly and effectively.   Focusing on the sales person as facilitator, this book will also:- - Reveal the 6 areas of limitation that sales people place on themselves, their prospects and their products and give readers the tools to remove them. - Enable readers to read and utilise a prospect’s buying and decision making patterns. - Provide a set of NLP tools to achieve win/win outcomes for the sales person and their prospects.
    Temin Edilemiyor
  • Copywriting: Successful Writing for Design, Advertising, and Marketing

    Copywriting: Successful Writing for Design, Advertising, and Marketing

    Karton Kapak
    Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.Revealing the secrets of this rapidly expanding profession, Copywriting provides the skills and techniques that will help you to thrive in the world of creative commercial writing.
    Temin Edilemiyor