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'Buy it fast.Read it slowly.It will change theway you think!'-Richard Thaler, Author Of Nudge 'Its truths are open to all'-Guardian 'There may be no other person on the planet who better understands how and why we make the choices we make. This absolutely amazing book is a must read for anyone with a curious mind'-Steven D. Levitt, Co-Author Of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. This is one of the greatest and most engaging collections of insights into the human mind I have read'-Financial Times 'A major intellectual event... a crucial pivot point in the way we see ourselves'-The New York Times 'As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Kahneman has shown that we are not the paragons of reason we assume ourselves to be'-Economist